Hau-Yee Tuen · Portfolio Special Report · 2026 hauyeedoin.com
Special Report
Ten projects. One role. Six months inside a fast-growing hospitality group.

When I joined Maguro Group, I expected to spend most of my time designing. Instead, the role moved across restaurant brands, construction drawings, investor presentations, franchise recruitment, websites, menu systems, national campaigns and new store openings.

These ten reports document what happened during those six months. Each follows a real piece of work from the original request through the conversations, decisions and production behind the final outcome.

BTS The City Arirang campaign storefront
Report 01
Building a campaign before
the campaign existed
A collaboration that began without a confirmed product, creative brief or list of deliverables became a complete multi-store campaign within seven days.
Client Bunsik × JUNG Festival Scope Campaign Identity · IP Compliance · Production Period July 2026 Stickers distributed 90,000+
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Plymouth storefront window vinyl installation
Plymouth storefront, one of several multi-site installations completed during the expansion period.
Report 02
Learning a business through its windows
Producing window graphics for successive store openings gradually revealed an undocumented network of timelines, suppliers, franchisees and operational decisions.
Client Bunsik Scope Environmental Graphics · Production Planning Period March – June 2026 Observed lead time 8 weeks
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Report 03
When brand guidelines weren't enough
When the same brand guidelines produced a different visual interpretation, a working interface became more useful than another set of written instructions.
Client Maguro Group Scope Brand Translation · UI Direction Period March 2026 Output Figma prototype as specification
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Career site prototype and brief comparison
Knowledge map and operational documents overview
Six months of accumulated observations in Milanote. Each node represents a task, project or operational relationship mapped during live work.
Report 04
Mapping a business that existed only in people's heads
Daily work logs and repeated store-opening requests became the raw material for reconstructing workflows that had never been formally documented.
Client Maguro Group Scope Workflow Analysis · Knowledge Mapping · Design Operations Period March – August 2026 Brands mapped 6 Prior documentation 0
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Franchise recruitment newsletter published through WhichFranchise
Report 05
Developing the content
before knowing the medium
A request for copy and images arrived without a confirmed audience or format, so the communication was developed around the business decision a future franchise partner would need to make.
Client Maguro Group Scope Content Strategy · Copywriting · Content Direction Period May 2026 Revisions needed 0
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Investor presentation deck overview
Report 06
Designing slides to support
someone telling a story
A short CEO briefing, transcript and presentation script were translated into a visual narrative designed to support a live presentation rather than compete with it.
Client Maguro Group Scope Presentation Design · Narrative Strategy Period April 2026 Slides 18
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Pochawa Grill sixteen-page menu system overview
Report 07
Designing menu systems from content before visuals
Organising categories, page capacity and reading order before the photography arrived allowed complex menus to develop across several restaurant brands.
Client Maguro Group Scope Editorial Design · Information Architecture Period March – July 2026 Brands Bullgogi · Bunsik · Gogi · Pochawa Grill Largest menu 16 pages
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Final Pochawa Grill menu with bilingual naming and written descriptions
Report 08
Changing the visual, not the purpose
When a new Head Chef removed food photography from the menu, the visual language changed while the need to help unfamiliar customers understand the dishes remained.
Client Pochawa Grill Scope Menu Design · Information Architecture · Brand Development Period June – July 2026 Direction shift Photo-led to text-led
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Central sign package checklist
Report 09
Building a scalable signage system
Templates, grouped decal sheets and repeated opening requirements gradually developed into a reusable signage package for future stores.
Client Bunsik Scope Design Systems · Signage Design · Operational Design Period March – July 2026 Output Template first · Decal sheets · Package system
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Completed Moida K-Beauty storefront installation
Report 10
Defining the requirements while delivering the project
Supporting a large-format project meant identifying the missing photography and production requirements while the design was already underway.
Client Moida K-Beauty Scope Environmental Graphics · Large Format Print · Production Coordination Period March 2026 Week at company 2
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Hau-Yee Tuen · Portfolio · 2026 hauyeedoin.com