hauyeedoin · Portfolio Special Report · 2026 hauyeedoin.com
Special Report
Ten projects. One role. Six months inside a fast-growing hospitality group.

When I joined Maguro Group, I expected to spend most of my time designing. Instead, the role moved across restaurant brands, construction drawings, investor presentations, franchise recruitment, websites, menu systems, national campaigns and new store openings.

Projects often began before the brief, process or final deliverable had been fully defined. Across those six months, my role expanded from producing design into defining the structure, information and production requirements needed to deliver it.

10 Projects · 6 Months · Campaigns · Multi-site · Digital · Editorial · Environmental · Design Systems
BTS The City Arirang campaign storefront
Report 01
Building a campaign before
the campaign existed
A collaboration without a confirmed product, creative brief or list of deliverables became a complete multi-store campaign within seven days.
Client Bunsik × JUNG Festival Scope Campaign Development · IP Compliance · Production Period July 2026 Stickers distributed 90,000+
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Plymouth storefront window vinyl installation
Plymouth storefront, one of several multi-site installations completed during the expansion period.
Report 02
Learning a business through its windows
Producing window graphics across successive store openings gradually revealed the timelines, suppliers and production decisions behind multi-site delivery.
Client Bunsik Scope Environmental Graphics · Multi-site Delivery · Production Planning Period March – June 2026 Observed lead time 8 weeks
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Report 03
When brand guidelines weren't enough
Maguro Group had never had a careers site before. Introducing its first platform meant translating the existing website into a new interface, keeping it recognisably part of the same brand while establishing a visual reference for implementation.
Client Maguro Group Scope First-time Implementation · Brand Translation · UI Direction Period March 2026 Output Figma prototype as specification
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Career site prototype and brief comparison
Knowledge map and operational documents overview
Six months of accumulated observations in Milanote. Each node represents a task, project or operational relationship mapped during live work.
Report 04
Mapping a business that existed only in people's heads
Daily work logs and repeated store-opening requests became the raw material for reconstructing undocumented workflows into reusable operational frameworks.
Client Maguro Group Scope Workflow Analysis · Knowledge Systems · Design Operations Period March – August 2026 Brands mapped 6 Prior documentation 0
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Franchise recruitment newsletter published through WhichFranchise
Report 05
Developing the content
before knowing the medium
A request for copy and images arrived without a confirmed audience or format, so I developed the communication around the business decision a future franchise partner would need to make.
Client Maguro Group Scope Content Strategy · Copywriting · Communication Direction Period May 2026 Revisions needed 0
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Investor presentation deck overview
Report 06
Designing slides to support
someone telling a story
A short CEO briefing, transcript and presentation script became a visual narrative that distributed information between the speaker and the screen.
Client Maguro Group Scope Presentation Design · Narrative Strategy · Information Design Period April 2026 Slides 18
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Pochawa Grill sixteen-page menu system overview
Report 07
Designing menu systems from content before visuals
Organising categories, page capacity and reading order before photography arrived created the structure for complex menus across several restaurant brands.
Client Maguro Group Scope Editorial Design · Information Architecture · Multi-brand Design Period March – July 2026 Brands Bullgogi · Bunsik · Gogi · Pochawa Grill Largest menu 16 pages
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Final Pochawa Grill menu with bilingual naming and written descriptions
Report 08
Changing the visual, not the purpose
As Pochawa moved away from ordering machines at each table towards staff-led service, the role of the physical menu was still being defined. Moving from photography to a text-led format became part of a wider shift in how customers would discover and understand the food.
Client Pochawa Grill Scope Menu Design · Information Architecture · Service Communication Period June – July 2026 Direction shift Photo-led to text-led
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Central sign package checklist
Report 09
Building a scalable signage system
Repeated one-off signage requirements developed into reusable templates, grouped production assets and a signage system that could adapt across new stores.
Client Bunsik Scope Design Systems · Signage Design · Multi-site Deployment Period March – July 2026 Output Template first · Decal sheets · Package system
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Completed Moida K-Beauty storefront installation
Report 10
Defining the requirements while delivering the project
Missing production-ready photography could have stopped a large-format store-opening project, so I defined and sourced the required assets while the design was already underway.
Client Moida K-Beauty Scope Environmental Graphics · Large-format Production · Production Coordination Period March 2026 Week at company 2
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hauyeedoin · Portfolio · 2026 hauyeedoin.com