hauyeedoin · Portfolio Field Report No. 10 Moida K-Beauty · Store Opening · 2026
Environmental Graphics · Large Format Print · Production Coordination

Defining the requirements
while delivering the project

Moida was the first large-format window vinyl project I worked on after joining Maguro Group. Although I was brought in to support the project, many of the production requirements had not yet been established. Completing the design meant identifying those requirements while the project was already underway.

Client Moida K-Beauty Project Store opening window vinyl Role Creative Designer Scope Environmental graphics · large format print · production coordination Period March 2026
Completed installation – Moida K-Beauty
Completed window vinyl installation for Moida's new store
Completed window vinyl installation for Moida's new store, prepared for large-format production during my second week at Maguro Group.
The brief

During my second week at Maguro Group, I was asked to support the opening of a new Moida store. Moida had its own junior designer, but larger production projects were handled by the central design team because they required experience preparing artwork for large-format printing.

After receiving the technical drawings, reviewing previous projects and discussing the visual direction with the Moida team, the next step was preparing the final artwork. That was when the missing requirements became obvious.

The graphics needed high-resolution product photography, but the available images weren't suitable for printing at that scale. The original files had to come from product suppliers in Korea, but waiting for those assets would have delayed the project.

Keeping the project moving

Rather than waiting for the supplier files, I looked for another way to continue. I borrowed the products that would appear in the graphics and arranged for them to be photographed during an existing in-house photography session.

Before the shoot, I prepared a list of every product together with the angles and compositions needed so the images could be used directly in the artwork. By the time the supplier responded, the design work had already continued using the new photography.


Window artwork – in-house photography
Moida window vinyl artwork prepared using in-house product photography
Artwork prepared using product photography created in-house while supplier assets were still being requested from Korea.

"I stopped assuming that every requirement would already exist."

Installation

Once the artwork had been prepared, the project moved into production and installation. Although the design files were checked before printing, installation introduced another variable outside the design process.

One of the window panels was installed upside down on site. Fortunately, the overall composition remained visually balanced enough that the mistake wasn't immediately noticeable, but it became a reminder that delivering a project extends beyond preparing accurate artwork.

Reflection

This project influenced the way I approached support work throughout the rest of the group. When joining projects outside my own brand, I stopped assuming that every requirement would already exist.

Instead, I began identifying what information, assets and production constraints were needed before they became blockers. That way of working later became useful across many different projects, regardless of whether the missing requirement was photography, content, production specifications or operational information.

Week 2
At the company
First large-format vinyl project handled independently
In-house
photography
Solution
Supplier delay resolved without stopping production
Korea
suppliers
Asset source
Original hi-res files unavailable within project timeline
Installed
Outcome
Full installation completed on schedule despite missing assets
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